Client: CEG Invest, Investment Firm, Dubai
Challenge:
Having tried to name the company on their own and after working with another agency, the four owners did not like the options presented. They sought out a more strategic approach, not just a creative one, to the naming of their newly acquired business.
Solution:
Naming a new division of the company which had its own offering and target using a structured approach which considered the core aspects of the busines model and positioning.
Scope:
- Brand audit, architecture review and research
- Team workshops to retrieve vision and personality
- Name creation
- Presentation of options
- Weighted scale for selection
