Branding

Branding

What we have learned above all other things over the years about branding is this: Brands, marketing, business are all rooted in one core thing, and that is people.

Human beings are wired for connection and driven by story. We need to feel a sense of authentic tribal-like belonging with other people, causes and brands we identify with.

The stories we tell ourselves about who we are, what we want, and our life experiences drive our behaviours and decisions.

In our experience, this is the secret sauce for successful branding. The relationship between a brand and its consumer imitates that of one human to another.

Let’s embark on this journey to discover how your brand can create the kind of story and connection that is true and meaningful to your tribe of humans.

 

Inlight's Approach to Brand Strategy

We apply an exhaustive approach that is rooted in the theory of Emotional Intelligence, providing a deeper look and edge from the typical brand work so it is long lasting and very aligned.

View Inlight's Branding Services.