Client:
Falcon International, Freight Forwarder, Montreal
Challenge:
Brand messaging felt misaligned
Solution:
Inlight involved key team members to share their perception of the challenge and of the brand's position. Using targetted surveys and questions, we identified what messaged needed to stop, start and continue for the team to feel aligned with the brand's purpose, personality and personas.
Scope:
- Brand Voice Description
- Brand Word Bank
- Tagline
- One liner
- Value Proposition
- Brand Description
