Client: Solutions Metrix
Challenge:
Marketing drip not converting well enough for their key target segment.
Solution:
Review the current drip to find the gaps and re-write the content with improved flow and consideration of core brand elements.
Scope:
- Brand discovery and content review
- Identification of gaps in existing email drip
- Draft new drip leveraging brand persona pain points, brand personality tone of voice, NLP and NEPQ tactics