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Be Yourself Brand Strategy

Be Yourself Brand Strategy

An exhaustive Brand Strategy Creation which defines the Brand's Purpose, Personality, Persona profiles to identify it's unique Position in the market. The program is comprised of a Discovery Session, Research, Workshops and the Final Delivery of the Be Yourself Brand Book complete with copy and visual direction recommendations to guide brand messaging, creative direction, design and marketing execution and promotion.

Key Benefits

  • Clear and aligned messaging
  • Defined differentiation and positioning
  • Direction for creatives
  • Direction for marketing
  • Guidance for Ambassadors

Deliverables

Complete Brand Strategy Book

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Other Branding Services

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Portfolio

  • Case Study: Email Drip

    Case Study: Email Drip

    Client: Solutions Metrix Challenge:  Marketing drip not converting well enough for their key target segment. Solution:  Review the current drip to find the gaps and re-write the content with improved...

    Case Study: Email Drip

    Client: Solutions Metrix Challenge:  Marketing drip not converting well enough for their key target segment. Solution:  Review the current drip to find the gaps and re-write the content with improved...

  • Case Study: Brand Naming

    Case Study: Brand Naming

    Client: CEG Invest, Investment Firm, Dubai  Challenge: Having tried to name the company on their own and after working with another agency, the four owners did not like the options...

    Case Study: Brand Naming

    Client: CEG Invest, Investment Firm, Dubai  Challenge: Having tried to name the company on their own and after working with another agency, the four owners did not like the options...

  • Case Study: Brand Voice

    Case Study: Brand Voice

    Client: Falcon International, Freight Forwarder, Montreal Challenge: Brand messaging felt misaligned   Solution: Inlight involved key team members to share their perception of the challenge and of the brand's position. Using...

    Case Study: Brand Voice

    Client: Falcon International, Freight Forwarder, Montreal Challenge: Brand messaging felt misaligned   Solution: Inlight involved key team members to share their perception of the challenge and of the brand's position. Using...

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